Finex Advisory provided CFO services and M&A advisory support to myHappymind, the leading provider of digital mental health and wellbeing programmes for schools, on securing a significant minority investment from LDC.
About myHappymind
myHappymind is a mission-led education technology business focused on improving children’s mental health, resilience, and emotional wellbeing. The company partners with schools across the UK and internationally, delivering evidence-based programmes that support young people at critical stages of development.
With a strong social mission and a scalable platform, myHappymind has experienced rapid growth and increasing demand from educators and policymakers.
The Transaction
The investment from LDC will support myHappymind’s continued expansion across the UK and internationally, enabling further product development, team growth, and increased reach into schools and education systems.
The partnership brings long-term capital and strategic support to accelerate the company’s mission while preserving its values and founder-led culture.
Finex Advisory’s Role
Finex Advisory acted as a trusted partner to the founders throughout the process, providing hands-on CFO support alongside M&A advisory services.
Our work included preparing the business for institutional investment, strengthening financial reporting and performance metrics, supporting investor engagement, and advising through the negotiation and execution of the transaction.
From early-stage preparation through to completion, Finex operated as an extension of the leadership team to ensure clarity, confidence, and a successful outcome.
Management Perspective
"Tim and I are hugely thankful to Matt and Finex Advisory for their CFO services and support in preparing for and securing an exceptional outcome for us.
From day one, Finex Advisory operated as a trusted partner and an extension of our leadership team, they provided hands-on financial support that helped us to level-up our reporting, sharpen our understanding of and improve key performance metrics, and clearly articulate the long-term value of our business to potential investors. That work and Finex’s deep knowledge of M&A, was fundamental in guiding us through the process, securing an investment from our new partner LDC.
As a founder, I would highly recommend placing your trust in Finex Advisory as your CFO to achieve your business goals"
- Laura Earnshaw, Founder & CEO myHappymind
“Couldn't have done it without you Matt.
You have a unique combination of skills and experience - accountant, buy and sell side DD, investment banking, which makes you the perfect partner for any business considering taking its first institutional investment because as we discovered its complex and nuanced (and expensive) - and somebody to hand-hold you through the process who is unambiguously in your corner and can see all the angles is invaluable, and pays for itself several times over.
- Tim Earnshaw, COO myHappymind
Considering a Private Equity Transaction?
Finex Advisory partners with founders and family-owned businesses at critical moments, providing CFO support and transaction expertise to deliver successful outcomes.
