As you’ve grown, how do you know if your ideal customer has changed?

Do you know how and when your ideal customer has changed?

The client who was perfect for you at £500k revenue, isn’t necessarily the one that you want at £5m revenue.

The tricky part is that this change creeps up on you.

Most businesses don’t spot the change until they’ve spent months chasing opportunities that were never the right fit.

We wrote an article in collaboration with our friends at Yellowyoyo on how to spot when this is happening.

Have a read to find out what the signs to look for are…

If you're a £1m+ revenue business looking to better understand your customer base - or figure out how to grow it - we're offering a 45-minute discovery call.

Drop us an email at matt.gilmour@finexadvisory.com

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